About Us

Get to know the Downtown West Orange Alliance

The West Orange Downtown Alliance is a New Jersey nonprofit 501(c)3 organization formed in August of 1998. It was formed for the purpose of managing the town's Special Improvement District (SID) to assist in the economic revitalization of the neighborhoods known as Tory Corner, Eagle Rock, St. Mark's and the Valley. DTWOA follows the Four Point Approach to Downtown Management using organization, promotion, design and economic revitalization as defined by the National Main Street Center and Main Street New Jersey Organizations.

Projects and Events

Using the Main Street Four Point Approach, we are able to engage in activities that support the downtown development and increase the West Orange main street's contribution to our local economy. Together with the DWOA Board, community members and volunteers are welcomed and encouraged to get involved in projects and events of their interest, to accomplish a continuously growing and fresh downtown that all will benefit from.

Upcoming Event and Meeting Announcements

SUNDAY 092219

2019 Ovarian Cancer Mayor\'s 5K Run

Mayor's 29th Annual 5K Run/Walk to Break the Silence on Ovarian Cancer! More than 20,000 women in the United States are diagnosed with ovarian ca... READ MORE

SUNDAY 091519

Idol Contestant Form

All West Orange residents are eligible to participate in this years West Orange Idol. We are looking for bands and singer that are willing to compete ... READ MORE

Committee Meetings and Initiatives

Organization Committee


2019 meeting dates

...Read More

Economic Restructuring Committee

No announcements at this time

Promotions Committee


Street Fair 2019 Vendors Wanted

...Read More


Farmers Market Vendors Wanted

...Read More

Design Committee


Downtown Design Guidelines

...Read More