About Us

Get to know the Downtown West Orange Alliance

The West Orange Downtown Alliance is a New Jersey nonprofit 501(c)3 organization formed in August of 1998. It was formed for the purpose of managing the town's Special Improvement District (SID) to assist in the economic revitalization of the neighborhoods known as Tory Corner, Eagle Rock, St. Mark's and the Valley. DTWOA follows the Four Point Approach to Downtown Management using organization, promotion, design and economic revitalization as defined by the National Main Street Center and Main Street New Jersey Organizations.

Projects and Events

Using the Main Street Four Point Approach, we are able to engage in activities that support the downtown development and increase the West Orange main street's contribution to our local economy. Together with the DWOA Board, community members and volunteers are welcomed and encouraged to get involved in projects and events of their interest, to accomplish a continuously growing and fresh downtown that all will benefit from.

Upcoming Event and Meeting Announcements


Holiday Open House

Annual Holiday Open House Saturday Dec 1st Breakfast & pictures W/Santa 9 a.m. to 11 a.m. WASHINGTON SCHOOL 289 Main Street Holiday Craft Sho... READ MORE


Crafters Wanted

Crafters and vendors wanted as part of the Annual Holiday Open House. This is a day long event that includes Breakfast with Santa, Arts & Crafts... READ MORE

Committee Meetings and Initiatives

Organization Committee


2017 meeting dates

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Economic Restructuring Committee


Budget Presentation 2018

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Fake Bill Alert

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Promotions Committee

No announcements at this time

Design Committee


Downtown Design Guidelines

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