About Us

Get to know the Downtown West Orange Alliance

The West Orange Downtown Alliance is a New Jersey nonprofit 501(c)3 organization formed in August of 1998. It was formed for the purpose of managing the town's Special Improvement District (SID) to assist in the economic revitalization of the neighborhoods known as Tory Corner, Eagle Rock, St. Mark's and the Valley. DTWOA follows the Four Point Approach to Downtown Management using organization, promotion, design and economic revitalization as defined by the National Main Street Center and Main Street New Jersey Organizations.

Projects and Events

Using the Main Street Four Point Approach, we are able to engage in activities that support the downtown development and increase the West Orange main street's contribution to our local economy. Together with the DWOA Board, community members and volunteers are welcomed and encouraged to get involved in projects and events of their interest, to accomplish a continuously growing and fresh downtown that all will benefit from.

Upcoming Event and Meeting Announcements


Downtown Thursday

Downtown Thursdays are back! Check out the great businesses in the 4 sections of our downtown ... READ MORE

SUNDAY 072119

West Orange Idol

Downtown West Orange is looking for WO businesses to support the WO IDOL event. We want to pack the field with WO business and allow you to sell ... READ MORE

Committee Meetings and Initiatives

Organization Committee


2019 meeting dates

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Economic Restructuring Committee

No announcements at this time

Promotions Committee


Street Fair 2019 Vendors Wanted

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Farmers Market Vendors Wanted

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Design Committee


Downtown Design Guidelines

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